Organic Cotton is:

• beneficial to the environment
• beneficial to farmers, their families and their communities
• added value to YOU

It Starts with the cotton:

The fabric in these Organic shirts is 100% certified Organic cotton. That means that the fabric MUST contain 100% organically produced cotton. (The seams are sewn with polyester threads, but the shirt fabric is 100% organic cotton.) Here's how it's produced differently than traditional cotton: 

Traditional Cotton:

On many tradtional cotton farms, because of the depletion of nutrients and use of pesticides, the soil is most often sterile, meaning that the farms rely on additives, synthetic fertilizers and pesticides, plus vast quantities of water to keep growing.

Organic Cotton:

Organic farming restores and builds up the soil, increasing its organic content, which in turn increases its water-sustaining ability. The rich, moist earth results in stronger plants, which improve the soil even more. Far less water runs off organic fields, and what does is not polluted with pesticides or synthetic fertilizers.

No chemicals, No pesticides - EVER!

Conventionally grown cotton consumes 25% of the insecticides and more than 10% of the pesticides used in the WORLD today! Conventional farming devours roughly 150 grams of pesticides and fertilizers to produce enough cotton for a single T-shirt.